Floating between the Orient and the Occident
An exclusive collaboration
Our most recent partnership brings you the well known Indian luxury retail brand: Good Earth - a brand that sustains traditions and livelihoods through innovation and fine quality.
Good Earth and Traces of me come together to present the FW19 collection "Merging" to the Indian market in a special collaboration this season, featuring hand crafted textiles in colorful patterns enhanced with delicate embroideries.
To bring the ideal winter wardrobe staples to India, Good Earth has joined forces with Portuguese fashion designer Teresa Martins, lauching her FW19 collection of contemporary separates, in luxurious handwoven Yak wool from Nepal, as well as bold, printed silks and velvets.
The collection re-imagines Good Earth’s signature prints in handcrafted textiles and colourful patterns, all enhanced with delicate embroideries.
The collection is available at Good Earth, Khan Market, New Delhi
About... Good Earth
Good Earth is India's premier craft-based lifestyle brand, and celebrates the heritage of the country and Asia through unique design stories with a focus on local, artisanal traditions.
Founded in 1996 by Mrs Anita Lal, Good Earth has, since its inception, set the industry standard for lifestyle and luxury retail in India.
At Good Earth, luxury is defined as being surrounded by things that are natural, original in design, and sustainably handcrafted. Encouraging quality craftsmanship and the revival of India's craft traditions that are beneficial to the environment is what the brand constantly works towards. Good Earth’s philosophy is to use fabrics and processes that are ecologically sensitive and energise craft communities.
The brand is a bridge... past to present, east to west, essence to form.
" We are enchanted by history and the magic of daily life as we strive to uplift the spirit from the mundane to the sublime. "