What is Portugal 2020?
It is the partnership agreement entered into between Portugal and the European Commission, which brings together the work of five European Structural and Investment Funds - ERDF, Cohesion Fund, ESF, EAFRD and EMFF - which define the programming principles enshrining economic, social and territorial development policy to promote in Portugal, between 2014 and 2020.
These programming principles are in line with Smart, Sustainable and Inclusive Growth, in continuation of the EUROPE 2020 STRATEGY.
Designation of the project: INDIVIDUAL PROJECTS -Internationalization
Project code: 17 / SI / 2016
Main objective: International growth of Traces of Me
Region of intervention: Regional Lisbon Operational Program
Beneficiary entity: TRAÇOS DE MIM - DECORAÇÕES LDA
Date of approval: 08-03-2017
Start Date: 01-11-2016
Completion date: 10/31/2019
Total eligible cost: 453,905.00 EUROS
Financial support from the European Union: FEDER - EUR 181,562.00
National / regional public financial support: Not applicable
The Traces of Me Internationalization Project aims at a strategy based on the reorganization of the commercial effort and a greater and more consistent dissemination of the brand's image among potential clients - wholesale, retail and digital.
In the course of the project, participation in international fairs, exhibitions and fashion events, international exploration and Marketing actions for the improvement of communication have contributed to the consolidation of the brand in the current markets and in the penetration of new ones such as USA and Spain.